Back to Singapore Elements of Business Skills
Singapore · SEABQ&A
Elements of Business SkillsQ&A by dot point
A short Q&A bank for every Singapore Elements of Business Skills syllabus dot point. Each question and answer is drawn directly from our worked dot-point page, so you can scan key concepts before opening the long-form answer.
Basic Marketing
- Explain what market research is, the difference between primary and secondary research, and simple methods such as surveys and observation2Q&A pairs
- Describe common ways to promote a product - advertising, special offers, displays and social media - and explain how a business chooses a method4Q&A pairs
- Describe the four Ps of the marketing mix - product, price, place and promotion - and explain how a business uses them together4Q&A pairs
- Explain what marketing is, the difference between needs and wants in marketing, and how a business finds out and meets what customers want0Q&A pairs
Customer Service
- Explain what customer loyalty is and describe ways a business can build it, such as loyalty cards, good service and remembering regulars5Q&A pairs
- Describe good ways to communicate with customers - greeting, listening, body language and clear speech - and explain why good communication improves service3Q&A pairs
- Describe the steps for handling a customer complaint calmly and fairly, and explain why dealing well with complaints helps a business1Q&A pairs
- Explain what customer service is and why good customer service is important for a business, and describe the effects of poor service1Q&A pairs
- Describe how to serve customers with special needs - elderly, disabled, parents with young children and those who speak little English - and explain why inclusive service matters2Q&A pairs
ICT and Business Communication
- Identify common business documents - invoice, receipt, order form and memo - and describe the purpose of each4Q&A pairs
- Describe simple ways to stay safe online at work and to protect customer data, and explain why protecting personal information matters2Q&A pairs
- Explain what ICT is, describe common ways businesses use ICT, and explain how ICT helps a business work more effectively2Q&A pairs
- Describe how to write clear, polite written communication such as a business email, and explain why clear writing matters at work4Q&A pairs
Money and Financial Records
- Explain what profit and loss mean, calculate simple profit or loss from sales and costs, and explain why profit matters to a business3Q&A pairs
- Describe how to keep a simple cash record showing money in, money out and the running balance, and explain why keeping records matters3Q&A pairs
- Describe the main methods of payment - cash, card and electronic payment - and explain an advantage and disadvantage of each for a business3Q&A pairs
- Explain the main sources of income for a business and the main types of cost, and the difference between fixed and variable costs2Q&A pairs
The World of Business
- Explain common business aims and objectives - making a profit, surviving, growing, and giving good customer service - and why setting clear goals matters3Q&A pairs
- Describe how businesses provide jobs, goods and services in the economy, and explain the importance of the retail, hospitality and tourism industries in Singapore3Q&A pairs
- Identify the main stakeholders of a business - owners, employees, customers, suppliers and the local community - and describe what each one wants6Q&A pairs
- Describe the main types of business ownership - sole proprietor, partnership and company - and give an advantage and disadvantage of each4Q&A pairs
- Explain what a business is, the difference between needs and wants, and how a business uses inputs to make goods or provide services for customers1Q&A pairs
Workplace and Employability Skills
- Describe how to find job openings, write a simple resume and cover letter, and prepare for and behave well in a job interview5Q&A pairs
- Explain what good personal presentation and grooming at work involve, and why a neat, professional appearance and manner matter to a business1Q&A pairs
- Describe the basic rights and responsibilities of employees and employers at work, such as fair pay, safe conditions, and doing the job honestly2Q&A pairs
- Explain what teamwork is, why it matters at work, and the qualities of a good team member such as cooperation, reliability and good communication0Q&A pairs
- Describe common workplace hazards and simple safety measures, and explain why health and safety is important for workers, customers and the business2Q&A pairs