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SingaporeElements of Business SkillsQuick questions
Basic Marketing
Quick questions on Market research basics: N-Level Elements of Business Skills
2short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.
What is primary research?Show answer
Primary research is new information the business collects itself, first-hand. The business goes out and gathers it directly. Simple primary methods include:
What is secondary research?Show answer
Secondary research uses information that already exists, collected by someone else. The business looks it up rather than collecting it. Simple secondary sources include:
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