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SingaporeElements of Business SkillsQuick questions

Customer Service

Quick questions on Building customer loyalty: N-Level Elements of Business Skills

5short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.

What is give consistently good service?
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The simplest way is to treat every customer well every time. Friendly, helpful, reliable service makes customers want to come back.
What are loyalty cards and rewards?
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A loyalty card that gives a free item after a number of purchases (for example, a free drink after buying nine) rewards customers for returning. Points, members' discounts, and special offers work the same way.
What are remember regulars?
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Greeting regular customers by name and remembering their usual order makes them feel known and valued. This costs nothing and is very powerful.
What is handle problems well?
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Sorting out complaints quickly and fairly turns an unhappy customer into a loyal one.
What is keep in touch?
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Letting members know about new products or offers (for example by message or email) reminds them to come back.

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