Visual Communication and Presentation: O-Level Design Studies (NP05) module quiz quiz

Design that delivers a message to a specific audience using imagery, type and symbols

Decorating a design so it looks busy

Choosing materials for a model

Measuring the human body for ergonomics

Cost, speed, profit

Line, shape, colour

Message, audience, clarity

Reduce, reuse, recycle

Logo, colour, typography and consistency

Paper, ink, glue and scissors

Hue, saturation, value and contrast

Protection, communication, appeal and cost

It makes the brand cheaper to produce

Applying the same logo, colours and type everywhere builds recognition

It removes the need for a logo

It only matters on the website

Making the product impossible to open

Adding as much material as possible

Hiding what the product is

Protecting the product while communicating and appealing to the customer

Weighing protection, communication, appeal and sustainability together for the product and audience

Focusing only on how attractive it looks

Choosing the cheapest option every time

Ignoring the product inside

Decorative type that is hard to read

Different colours and styles on every sign

Legibility, consistency, hierarchy and universal symbols

Long paragraphs of text on each sign

They look more decorative than text

They communicate across languages so more people understand them

They are cheaper to print than anything else

They replace the need for any hierarchy

To make every piece of text the same size

To hide the event name

To fill the page with images only

To ensure the most important information is seen first

To turn complex information into something easy to understand quickly

To make data as confusing as possible

To replace all text with decoration

To list raw numbers with no structure

There is no difference

Justifying means refusing to explain anything

Describing always earns more marks than justifying

Describing states what was made; justifying explains why it was the right choice for the brief, research and user

Only a verbal description with nothing to show

Presentation boards, mock-ups and annotation

A finished product with no explanation

A single unlabelled sketch

Because attractive designs are always wrong

Because if the message does not reach the intended audience clearly, it has not done its job

Because colour never matters

Because presentation is irrelevant

A cold, clinical palette with rigid industrial type

Clashing colours with no consistency

A warm palette and an approachable typeface applied consistently

Tiny, hard-to-read text