Design Principles and Elements: O-Level Design Studies (NP05) module quiz quiz

Line

Balance

Contrast

Hierarchy

Colour

Texture

Emphasis

Shape

Elements are the recipe and principles are the ingredients

Elements are the ingredients and principles are the recipe

They are exactly the same thing

Principles come before any elements exist

Length, width and depth

Serif, sans serif and script

Hue, saturation and value (brightness)

Proximity, similarity and closure

Next to each other on the colour wheel

All shades of a single hue

Only black, white and grey

Opposite each other on the colour wheel

Uses size, contrast and position so the most important information is noticed first

Makes every element exactly the same size

Removes all the text from a design

Forces the viewer to read from the bottom up

Items that look alike are grouped together

The eye completes incomplete shapes

An object is separated from its background

Items placed close together are perceived as a group

Follows lines and curves

Completes incomplete shapes into recognisable wholes

Groups items by colour only

Ignores the background entirely

It is wasted space that should always be filled

It only makes printing cheaper

It groups related items, reduces clutter and gives the design room to breathe

It hides mistakes from the viewer

A loud, highly saturated red palette with a chaotic layout

A cool, restrained palette with clear sans serif type and generous white space

Many clashing display typefaces

Black text on a near-black background

Divide the budget into three parts

Use exactly three colours

Place focal points off-centre at the intersections of a 3-by-3 grid for a more dynamic composition

Limit a poster to three words

The poster uses a large red headline.

There is some text and an image.

The colours are red and white.

The large red headline creates strong contrast that makes it the focal point, so the event name is read first.

Because text only needs to look decorative

Because if text cannot be read easily, the message fails regardless of how it looks

Because every design must use the same typeface

Because typefaces have no effect on tone

Make every element identical

Reduce the number of colours to one

Fill all the white space

Create emphasis and draw attention to the most important elements