Basic Marketing module quiz: N(T)-Level Elements of Business Skills (SEAB 7066) quiz

Only putting up posters in a shop

Everything a business does to find out, satisfy and keep customers profitably

Counting the money at the end of the day

Hiring and training new staff

Product, People, Process, Place

Profit, Price, Plan, People

Product, Price, Place, Promotion

Promotion, Profit, Plan, Product

How much the product costs

How the business advertises

How good the product is

Where and how the customer can buy the product

Carrying out a survey designed by the business itself

Reading government statistics

Looking at a competitor's published report

Searching for data on a website

It uses old data that may be out of date

It takes more time and money to collect

It can never be specific to the business

It is always less accurate than secondary research

Reading old reports

Guessing what customers want

Watching how customers behave or what they buy

Copying a competitor's prices

So it can ignore what customers think

So it can avoid doing any research

So it can set the highest price possible

So it can make and sell products that customers actually want to buy

Social media posts and special offers

A national television advertising campaign

A full-page newspaper advert every day

Sponsoring a large sporting event

Raising the price of a product

A 'buy one get one free' deal

Closing the shop early

Removing all the displays

They make the shop look messy

They are only useful online

They catch customers' attention and encourage them to come in and buy

They cost more than television advertising

Charge a very low price and use a cheap-looking display

Stop doing any promotion at all

Hide the product from customers

Charge a higher price and promote the quality and image

To tell customers about the product and persuade them to buy

To decide how much to charge

To choose where to sell the product

To design the product

Pick the most expensive method every time

Choose the method that best reaches its target customers within its budget

Use only methods that competitors avoid

Never promote at all to save money

New data the business collects itself

Watching customers in the shop

Information that already exists, such as reports and statistics

Interviewing customers face to face