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Visual Text Comprehension
Quick questions on Persuasive techniques in advertisements explained: O-Level English
6short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.
What are common persuasive techniques?Show answer
A handful of techniques appear again and again in advertisements:
What is read the image as persuasion too?Show answer
Persuasion is not only in the words. The image, colour and layout (from the reading-images skill) are persuasive techniques in their own right: a happy family image sells belonging, bright colours sell fun, a celebrity's face borrows their appeal. A full answer can draw on visual persuasion as well as verbal, noting how the picture supports the words to push the same feeling. The best advertisements make image and text work together.
What are vague effects?Show answer
"It makes you want to buy it" is too general. Name the specific pull (fear of missing out, borrowed authority, social proof).
What is q1?Show answer
Name four persuasive techniques used in advertisements. [2 marks]
What is q2?Show answer
Explain how a "limited time offer" persuades the viewer. [2 marks]
What is q3?Show answer
Explain why naming a technique is not enough to answer a persuasion question fully. [2 marks]
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