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SingaporeDesign StudiesQuick questions

Visual Communication and Presentation

Quick questions on Poster and information design: O-Level Design Studies

2short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.

What are visual hierarchy in posters?
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Hierarchy is the heart of poster design. The viewer should read the information in order of importance: the main message or event name first (largest, boldest), then the essential details such as date, time and place, then supporting information last (smallest). Hierarchy is created with size, weight, colour, position and space. A poster with no hierarchy, where everything is the same size, forces the viewer to work too hard and usually fails.
What is data visualisation, done honestly?
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Data visualisation presents numbers as charts and graphics so comparisons and trends are easy to see. The skill is choosing the right chart for the data (a bar chart to compare amounts, a line chart for change over time, a pie chart for parts of a whole) and keeping it simple and clear. Crucially, data must be shown honestly: misleading scales, distorted proportions or cherry-picked figures break the trust that information design depends on. Clear, truthful visuals are the goal.

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