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SingaporeDesign StudiesQuick questions

The Design Process

Quick questions on Research and the design brief: O-Level Design Studies

2short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.

What is primary research?
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Primary research is original information the designer gathers first-hand for this project. Methods include interviews with the client and users, surveys and questionnaires, observation of how people behave, and field visits. Primary research gives current, specific insight tailored to the exact problem, though it takes time to collect.
What is secondary research?
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Secondary research is existing information gathered by others that the designer finds and uses: books, articles, existing products, competitor designs, statistics and online sources. It is quick and broad, useful for understanding context and conventions, but it is not tailored to your project and may be out of date, so it is checked against primary findings.

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