Marketing module quiz: O-Level Business Studies (SEAB 7085) quiz
14questions. Pick an answer and you'll see why right away.
Which list correctly gives the four elements of the marketing mix?
What does a market-oriented business do?
Which of these is an example of primary market research?
What is a disadvantage of secondary market research?
What is market segmentation?
A business targets a small, specialised group of customers rather than the whole market. This is known as:
Which stage of the product life cycle is usually marked by rapid sales increases?
What is cost-plus pricing?
Penetration pricing is best described as:
A new innovative product with little competition is sold at a high initial price to early buyers, then lowered over time. This strategy is:
Why must the four Ps of the marketing mix be consistent with each other?
Which is a benefit of e-commerce for a business?
Which is a drawback of selling online for customers?
How can social media help a business with promotion?