What does visual hierarchy mean?

Ordering elements by importance so the most important are largest or boldest

Why should you design for the brief and audience?

Different audiences need different choices, so the design must suit who will see it and the message it must carry

Space stops the design feeling cluttered and is part of the design

The design and arrangement of letters: their shape, weight, spacing and style

Display text is large for headlines where character matters; body text is small for information where readability matters

Letter style carries feeling, so the type should suit the message

A single repeated unit, such as a shape or small design

Alternate columns are shifted down so the motif does not line up in rows

Tight spacing feels busy and generous spacing feels calm, while contrast makes the motif stand out

The raised parts that are not cut away and hold the ink

The paper meets the block face to face, so the image transfers mirror-flipped

A set of repeated, near-identical prints taken from the same block

They let you test focal points, hierarchy and spacing fast, so you pick the strongest arrangement, and they show development

14questions. Pick an answer and you'll see why right away.