← Elements of Business Skills syllabus

SingaporeElements of Business Skills

Basic Marketing

4 dot points across 4 inquiry questions. Click any dot point for a focused answer with worked past exam questions where available.

How does a business find out what customers want, and what is the difference between primary and secondary research?

Explain what market research is, the difference between primary and secondary research, and simple methods such as surveys and observation
A simple guide to market research. What it is, primary versus secondary research, simple methods like surveys and observation, and why it matters, with Singapore examples.
7 min answer →

How does a business tell customers about its products and persuade them to buy?

Describe common ways to promote a product - advertising, special offers, displays and social media - and explain how a business chooses a method
A simple guide to promoting a product. Advertising, special offers, displays, social media and word of mouth, and how a business chooses a method, with Singapore examples.
7 min answer →

What are the four Ps of the marketing mix, and how do they work together to sell a product?

Describe the four Ps of the marketing mix - product, price, place and promotion - and explain how a business uses them together
A simple guide to the marketing mix. Product, price, place and promotion - the four Ps - what each means and how a business uses them together, with Singapore examples.
8 min answer →

What is marketing, and how does understanding customers' needs and wants help a business sell more?

Explain what marketing is, the difference between needs and wants in marketing, and how a business finds out and meets what customers want
A simple guide to what marketing is. Meeting customer needs and wants, why marketing matters, and how a business finds out what customers want, with Singapore examples.
7 min answer →