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Strategic Management
Quick questions on Strategic analysis and SWOT explained: H2 Management of Business
6short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.
What is sWOT analysis?Show answer
SWOT summarises a firm's situation across four areas:
What is turning SWOT into strategy?Show answer
A list is not a strategy. The power of SWOT comes from matching:
What is evaluating strategic analysis?Show answer
SWOT (and the wider analysis) is a valuable structured starting point: it organises the firm's situation, prompts matching internal capability to the environment, and feeds option generation. But it has limits: it is a snapshot that lists factors without weighting them or showing how they interact; it can be subjective; and it does not itself generate or choose a strategy. So analysis must be followed by judgement - identifying which factors dominate, how they interact, and what action follows - and by the decision-making tools that select among options. The exam rewards using SWOT to derive and link options rather than just listing factors, and recognising that analysis frames but does not decide strategy.
What is q1?Show answer
Classify each as a strength, weakness, opportunity or threat: a skilled, loyal workforce; a new competitor entering the market; outdated equipment; a fast-growing overseas market. [2 marks]
What is q2?Show answer
Explain the difference between a strategic and a tactical decision, with an example of each. [4 marks]
What is q3?Show answer
Analyse why two firms with similar SWOT analyses might still choose very different strategies. [6 marks]
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