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Marketing Management
Quick questions on The marketing mix explained: H2 Management of Business
6short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.
What are extending to 7Ps for services?Show answer
Services are intangible, produced and consumed simultaneously, variable, and often involve the customer, so three further Ps are added:
What is the mix must be coordinated?Show answer
The crucial point is integration: the elements must be consistent with each other and with the firm's positioning. A premium product sold cheaply through discount channels, or a budget product promoted as luxury, sends contradictory signals and fails. Each P should reinforce the same message to the same target segment. The mix is also shaped by the product's stage in its life cycle and by competitors' actions, so it is reviewed and adjusted over time.
What is evaluating a marketing mix?Show answer
A strong evaluation does not judge each P in isolation but asks whether the whole mix coheres around a clear positioning and meets the target segment's needs better than rivals. Common failures are inconsistency (elements pulling in different directions) and neglecting an element (a great product with poor distribution). The exam rewards showing how the Ps interlock and conditioning the verdict on the target segment and positioning.
What is q1?Show answer
State the four elements of the traditional marketing mix. [2 marks]
What is q2?Show answer
Explain why "people" is an important element of the marketing mix for a restaurant. [4 marks]
What is q3?Show answer
Analyse why an inconsistent marketing mix can damage a brand even if each individual element is well executed. [6 marks]
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