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SingaporeBusiness ManagementQuick questions
Marketing Management
Quick questions on Market research explained: H2 Management of Business
5short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.
What is sampling?Show answer
Because firms cannot ask everyone, they survey a sample intended to represent the target population. The sample's size and representativeness determine reliability: too small or biased a sample gives misleading results (sampling error and bias). Methods include random sampling (each member equally likely to be chosen) and quota sampling (matching the sample's profile to the population).
What is evaluating market research?Show answer
Research is valuable for reducing risk and informing decisions, but it has real limits:
What is q1?Show answer
State one advantage of secondary research over primary research. [2 marks]
What is q2?Show answer
Explain why a firm might use a focus group rather than a large survey. [4 marks]
What is q3?Show answer
Analyse why a firm should not rely solely on market research when making a launch decision. [6 marks]
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